is the collection of all elements a company creates to portray the right image to its audience. It goes beyond just a logo—it’s the visual, verbal, and emotional representation of a brand.

Key Components of Brand Identity:

1. Brand Name – Unique, memorable, and reflective of the brand’s essence.
2. Logo – A recognizable symbol or wordmark representing the brand.
3. Color Palette – Strategic colors that evoke emotions and brand recognition.
4. Typography – Consistent fonts that reinforce brand personality.
5. Imagery & Graphics – Photography, illustrations, or icons that align with the brand.
6. Tone of Voice – How the brand communicates (e.g., professional, friendly, playful).
7. Brand Messaging – Core values, mission, vision, and unique selling proposition (USP).
8. Packaging & Design – Physical/digital presentation of products/services.
9. Brand Guidelines – Rules ensuring consistency across all touchpoints.